BLUE X PAINTINGS CROSS-MARKETING PLAN

As president of American Art Awards, World Art Awards & Art Collectors Choice Awards, Thom Bierdz saw countless thousands of artists’ works, but few had a unique recognizable style to be marketed as the next Van Gogh or Warhol or Picasso. Bierdz set out to create a style no one else had – and did:

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Acting credits: The Young and the Restless, Melrose Place, Murder She Wrote, Matlock, Old Dogs New Tricks, Robin’s Hoods, The Last Place On Earth, The Gladiator, Warm Texas Rain, Hungry For Love, The Cavanaughs, The Takedown, Win Lose Or Draw, The New Hollywood Squares, Highway To Heaven, St. Elmo’s Fire.

Thom Bierdz is an award-winning actor, award-winning author, award-winning film-maker, award-winning artist. This is how his 12 books, 5 scripts & 1000 painting images can be cross-marketed to make many millions of dollars.

THE CRO$$-MARKETING PLAN

STEP 1 Bierdz signs representation with an enormously successful talent agency.

STEP 2 The agency packages the WHAT DO YOU DO WHEN YOUR BROTHER KILLS YOUR MOTHER? movie, based on Bierdz’s 10x award-winning memoir FORGIVING TROY about his tragedy-to-triumph adventure to forgive his paranoid schizophrenic brother Troy for the death of their mom. 50 million viewers have been riveted by the heart-wrenching true story each year since the high-rated Evil Lives Here program keeps replaying that inspirational hour episode. The movie will also serve as an artist bio-flick, featuring his 100 BLUE X paintings as catharsis, and giving him more temporary publicity than any other fine artist on the globe.

STEP 3 WORLD ART AWARDS and AMERICAN ART AWARDS and ART COLLECTORS CHOICE AWARDS, prestigious online competitions owned by Bierdz, can be expanded and produced for cable or TV, concurrently familiarizing viewers with Bierdz’s art/brand. Two of the award shows have 20 of the best galleries and museums voting on 50 categories of art submitted from passionate artists in 70+ countries, awarding 1500 contemporary artists a year.

STEP 4 Agents sell his TWELVE DAYS OF CHRISTMAS GIFTS book and screenplay. (Oprah Winfrey could help launch the book universally, and star in a movie version [which can air annually / great income potential]).

STEP 5 Agents keep Bierdz in the press by continually selling the book rights of his 12 self-published books (7 are art books).

STEP 6 Bierdz plays a supporting role in his low-budget romantic comedy art film, THE MAN TOY. Bierdz is available for other acting roles as well, to further publicity (being the first openly gay legacy soap actor, he was honored in 2009 by the Human Rights Campaign).

STEP 7 The agency continues to establish Bierdz as the most famous contemporary artist — by press, and by promoting his art in his films and books, and also exploding the art’s value up to 20x via art auctions / private + public auctions (see how below).

STEP 8 The buyers of Bierdz’s 100 BLUE X paintings sell at a huge profit or lend the work for a touring museum show (adding other Bierdz images, maybe footage of: past acting, documentary, award-winning doll film…). Museum Tour (generating much merchandising income) themes: inspiration, tragedy to triumph, murder, matricide, schizophrenia, suicide, survival, family, The Young & The Restless, Hollywood, show business, gay trail blazer (gay painting content), consciousness (painting meanings), painting as catharsis

STEP 9 Every couple years, a big budget movie features 100 new Bierdz paintings, valued perhaps at nearly a million each.

AGENCY COULD FRUIT 100 MILLION DOLLARS ESTABLISHING BIERDZ AS WORLD FAMOUS ARTIST: Bierdz has the artistic talent and body of work to be a world class artist, and the clout as president of WORLD ART AWARDS and AMERICAN ART AWARDS and ART COLLECTORS CHOICE AWARDS, but big industry PR is needed for his paintings to enlist top art collectors (who can be cued in on the PR strategy to increase his art’s value). In addition to incorporating Bierdz’s art in his literary and cinematic properties, Bierdz’s representatives could formulate private auctions (totally legal, guaranteeing auction sale increases) at a public auction house (using tried collectors and in-house strategies).

The agency/media continues to create Bierdz as the most famous living painter, as it has done before for other deserving talents (Picasso, Dali, Basquiat, etc.). The PR firm could establish a planned increase of The Blue X series of 100 valued now at $5000 each (video proof) to possible $100,000 each (turning $500,000 into $10,000,000.) Upcoming paintings can also explode in value this way (ask for the exact secret strategy on how).

MERCHANDISING POTENTIAL: 7 of the 12 Bierdz books are ART BOOKS containing over 1,000 total painting images. Marketing could lead to enormous merchandising profit of Bierdz art, per Thomas Kincade industrious billion dollar success model (giclée’s, prints, calendars, cards, etc.) and even museum tours.

THE ART:

The art world embraced Bierdz in 2004 when Scarlett Johansson hosted his Soicher-Marin gallery show. In 2005 he won the Out Magazine Best Emerging Artist of Los Angeles and in 2006, for raising a great deal of money for charities through his paintings, was awarded the Key to the Light Award from The Thalians.

ARTIST VIDEO REEL: This 17 minute VIDEO TO PITCH BIERDZ AS A SERIOUS ARTIST substantiates Bierdz getting $5,000+ per painting, shows celeb collectors, raves and quotes, establishes background as iconic soap opera and TV star, shows news and TV interviews (some on his 10x award-winning memoirs, Forgiving Troy [shooting script available]) and also shows Bierdz’s praised 100 BLUE X paintings.

“Bierdz is able to paint on that instinctual level.” Mitch Rustad, Genre Magazine.

“Bierdz is now one of Los Angeles’ most successful and in-demand artists.” David Alexander Nahmod, Express News.

“On par with Picasso, Van Gogh, Matisse and Warhol,” Tommy Lightfoot Garrett, Highlight Hollywood.

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Serious art for the serious collector.

28 other Bierdz painting series below.

THE MOVIE IN DEVELOPMENT / WHAT DO YOU DO WHEN YOUR BROTHER KILLS YOUR MOTHER?: This 10 minute EMOTIONAL VIDEO shows powerful news clips, talk shows, interviews and documentary footage.

TRUE STORY. When his schizophrenic brother kills their mother, a closeted soap opera star begins a complicated journey toward forgiveness.

“…gut-punching memoir that chronicles his triumph over an unspeakable family tragedy…Chilling, hopeful, spiritual.” Michael Logan, TV GUIDE